“Customer Reviews Landing Page” is a branding treatment by Krause for Trustpilot.

About Krause Studio

The Client

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Trustpilot are working within the fields of Customer Reviews in Denmark.

Trustpilot is the world's largest customer review platform. Launched in 2007, Trustpilot has gathered more than 55 million reviews from over 265,000 businesses. Their mission is to help people everywhere make better decisions about where to do business. Trustpilot aims to provide an unbiased, objective overview of companies based on real customer feedback. Trustpilot is headquartered in Copenhagen, Denmark, and has offices in London, New York, Boston, San Francisco, and Melbourne. Trustpilot is a Danish company with a global reach—over 25% of its traffic comes from outside of Denmark. Publicly traded company (TPLO) and our shares are listed on NASDAQ OMX Copenhagen.

Trustpilot's Location
Business industry
Customer Reviews
Launched at
Apr 01, 2022

The Symptoms

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In conclusion, business pain-points/symptoms is a useful tool when business consultants and strategic designers excel their services. In our case study, Trustpilot had the following business symptoms within their industry of Customer Reviews. We used these symptoms to imprint our creative direction and design decisions to make Trustpilot strive in their . By addressing these specific pain points, we were able to create a successful design for Trustpilot.

Clear Design

"We're not clear enough about product/service"

Gathering Leads

"We don’t capture enough leads"

SEO Performance

"We don’t show up on Google"


"Our customers don’t trust us"

The Diagnosis

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The Challenge

Website development can be a challenge for any business, but it can be especially challenging for a customer review product like Trustpilot. The website must be designed to reflect the company's values and brand, and it must be easy for customers to use. Trustpilot also has to ensure that its website is compliant with all relevant regulations.

Despite these challenges, Trustpilot has been able to successfully develop a website that meets all of these goals. The website is user-friendly and provides customers with all the information they need to make an informed decision about whether to use the product. Trustpilot is also committed to continuously improving its website, making it even easier for customers to use.

The results

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