index identification:
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008
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w
013

JOE & THE JUICE

work name:
Cultural Adaption Webpage
c
008
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JOE & THE JUICE
55.565110°
LA
12.582650°
Lo
W
013
/
handover
July 2019
f
002
Creative Direction
f
004
Webflow Development
f
006
Visual Identity
ref
001
JOE & THE JUICE's Instagram
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001
client
c
008
JOE & THE JUICE
55.565110°
LA
12.582650°
Lo
W
013
/
handover
July 2019
001 Client

JOE & THE JUICE is a Danish food and beverage company with a high focus on helping their visiting guests getting a healthier lifestyle — while the guests are both enjoying and taking part of a unique culture with a high focus on including everyone.

JOE & THE JUICE is serving fresh made juices, made-to-order sandwiches, and salads. The organization has always been about the culture, and expressed themselves with a rock'n'roll approach(to almost everything). They've recently developed a new commercial strategy which should adapt more to the most recent retail universe.

Never to forget — JOE & THE JUICE has, and will always be about the culture, expressing individual's, exposing healthiness and other cultural factors like music, travel, fashion, etc.

ref
002
JOE & THE JUICE's Webpage
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002
assignment
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013
Cultural Adaption Webpage
002 assignment

I was assigned this case when I was and in-house junior design developer for in JOE & THE JUICE's concept development department. My friend and co-worker Tobias Bøgh and I took the case in our hands, and started breaking down the case to assign different task to each person.

JOE & THE JUICE was about to make a new Loyalty App, which was being designed by the San Francisco based agency called Clay. We needed to align the design that Clay was implementing into the webpage. The transition JOE & THE JUICE was about to pass was for Tobias and I translate into their webpage.

We was assigned to make the transition from a very dark, urban, rock'n'roll, dusty JOE & THE JUICE universe and into a bright, pastel coloured, kind of Miami-ish universe.

ref
003
awwwards
§
003
solution
W
013
/
handover
July 2019
index identification:
c
008
/
w
013
003 solution

I was assigned this case when I was and in-house junior design developer for in JOE & THE JUICE's concept development department. My friend and co-worker Tobias Bøgh and I took the case in our hands, and started breaking down the case to assign different task to each person.

JOE & THE JUICE was about to make a new Loyalty App, which was being designed by the San Francisco based agency called Clay. We needed to align the design that Clay was implementing into the webpage. The transition JOE & THE JUICE was about to pass was for Tobias and I translate into their webpage.

We was assigned to make the transition from a very dark, urban, rock'n'roll, dusty JOE & THE JUICE universe and into a bright, pastel coloured, kind of Miami-ish universe.