index identification:
C
008
/
w
009

JOE & THE JUICE

work name:
Worldwide Wall Menus
c
008
/
JOE & THE JUICE
55.565110°
LA
12.582650°
Lo
W
009
/
handover
July 2019
f
008
Publications
f
002
Creative Direction
f
011
Print Material
ref
001
JOE & THE JUICE's Instagram
§
001
client
c
008
JOE & THE JUICE
55.565110°
LA
12.582650°
Lo
W
009
/
handover
July 2019
001 Client

JOE & THE JUICE is a Danish food and beverage company with a high focus on helping their visiting guests getting a healthier lifestyle — while the guests are both enjoying and taking part of a unique culture with a high focus on including everyone.

JOE & THE JUICE is serving fresh made juices, made-to-order sandwiches, and salads. The organization has always been about the culture, and expressed themselves with a rock'n'roll approach(to almost everything). They've recently developed a new commercial strategy which should adapt more to the most recent retail universe.

Never to forget — JOE & THE JUICE has, and will always be about the culture, expressing individual's, exposing healthiness and other cultural factors like music, travel, fashion, etc.

ref
002
JOE & THE JUICE's Webpage
§
002
assignment
w
009
Worldwide Wall Menus
002 assignment

This case is all about breaking incalculable projects down, and be well prepared. While I was an in-house design developer for JOE & THE JUICE, they needed me to be the supervisor of their first worldwide menu change.

It's a brand with +300 stores, 15 markets, 10 languages and 5 different product outputs. This means be needed a very lean structure on how to handle all information. Therefore I started the assignment by breaking it down, and define the creatively executional journey I was about to find a solution for.

The design needed to be able to contain so many different menu sizes, different products and different languages, but still fit for the store universe.

ref
003
awwwards
§
003
solution
W
009
/
handover
July 2019
index identification:
c
008
/
w
009
003 solution

This case is all about breaking incalculable projects down, and be well prepared. While I was an in-house design developer for JOE & THE JUICE, they needed me to be the supervisor of their first worldwide menu change.

It's a brand with +300 stores, 15 markets, 10 languages and 5 different product outputs. This means be needed a very lean structure on how to handle all information. Therefore I started the assignment by breaking it down, and define the creatively executional journey I was about to find a solution for.

The design needed to be able to contain so many different menu sizes, different products and different languages, but still fit for the store universe.